DAYS
11
to Cold
#EndTariffPoverty

Join WattsWatt's
Countdown to Cold

Help unlock £3.8bn in extra heat hours (for no extra spend) by helping households #EndTariffPoverty.

Join the Campaign

Time remaining until the start of cold season

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The countdown is over — thank you for helping households stay warm this winter!

About the Campaign

Right now 7 in 10 households across the UK are overpaying for energy by 5–14% by staying on the price cap, which does not protect consumers from overpaying for energy. WattsWatt's Never Overpay Guarantee helps households access energy at the cheapest rates. No catches. Independent. Impartial. We are a public health innovator.

Being on the wrong tariff means the majority of households are rationing heat unnecessarily. Windows stay closed, a lack of ventilation leads to damp and mould, indoor air quality reduces and health is impacted. Join our campaign to help unlock heat for every household and protect public health and the broader UK economy.

By signing up, we will track every heat hour you help a household to unlock, alongside the pounds and pence in social value you have created — you can share these important figures with your communities, your funders and other stakeholders to showcase the important work you are doing for others.

For the next 100 days I will be touring Great Britain, creating helpful content, and answering important consumer questions to spread the word about the campaign. Tune into WattsWatt TV here for the latest updates.

Please supporting by making a donation towards the campaign: Donate on JustGiving

0
Heat Hours Unlocked
Social Value Created
Based on £8.14 per heat hour

WattsWatt has helped households across Great Britain to unlock all these extra heat hours.

What is a Heat Hour?

Campaign Supporters

Organisations helping households across Great Britain unlock warmer homes.

Want your organisation here? Join the campaign below.

Latest Announcements

Week 8 Update
8 – 14 August 2026

Week 8 of the WattsWatt Countdown to Cold

We passed another milestone in the 100-Day Countdown to Cold this week. With only 43 days remaining at the start of the week, the countdown is becoming very real - and the energy decisions households make now will determine how much affordable heat they can use when temperatures begin to fall.

Read Update
Week 7 of the WattsWatt Countdown to Cold Week 7 Update
1 – 7 August 2026

Week 7 of the WattsWatt Countdown to Cold

We hit the halfway point of the 100-Day Countdown to Cold this week - only 50 days to go until the heating season begins. The decisions households make now about their energy tariff could determine how much affordable heat they have available when temperatures start to fall.

Read Update
Week 6 of the WattsWatt Countdown to Cold Week 6 Update
24 – 31 July 2026

Week 6 of the WattsWatt Countdown to Cold

Week six of the 100 Day Countdown to Cold took us to Luton as the town celebrated its 150th year as a borough, continuing our mission to help households understand their energy costs and prepare for winter before the cold weather arrives.

Read Update
Week 5 of the WattsWatt Countdown to Cold Week 5 Update
16 – 23 July 2026

Week 5 of the WattsWatt Countdown to Cold

Week five took us to Poole Harbour and Bournemouth, where we continued helping households prepare for winter while enjoying a little coastal sunshine.

Read Update
Week 4 of the WattsWatt Countdown to Cold Week 4 Update
8 – 15 July 2026

Week 4 of the WattsWatt Countdown to Cold

Week four of the 100 Day Countdown to Cold saw us spending time in Kingston and Richmond, continuing our mission to help households prepare for winter.

Read Update
Week 3 Update
1 – 7 July 2026

Week 3 of the WattsWatt Countdown to Cold

Week three of the 100 day countdown and the cold has been HOT! Red flag education continued, new council and NHS partnerships took shape, and we announced plans for Warm and Well Wednesdays.

Read Update
Week 2 Update
24 – 30 June 2026

Week 2 of the WattsWatt Countdown to Cold

Another busy week focused on improving energy awareness, challenging common misconceptions and helping more people understand how to reduce their energy bills before winter arrives.

Read Update
Week 1 Update
17 – 23 June 2026

Week 1 of the WattsWatt Countdown to Cold

A busy first week focused on raising awareness, helping households reduce their energy costs and growing support for the campaign.

Read Update
#EndTariffPoverty Campaign Launch
June 16, 2026

WattsWatt Launches 100-Day Countdown to Cold to Unlock £3.8bn in Heat Hours

WattsWatt today launches its 100-Day Countdown to Cold, calling on organisations across Great Britain to help households access independent energy information and end tariff poverty before winter arrives.

Campaign Update

Join the Campaign

Sign up to sponsor or support the WattsWatt 100-Day Countdown to Cold and help #EndTariffPoverty.

To sponsor or support the campaign, simply email Lisa. Your organisation will be added to the campaign supporters page and included in future campaign announcements.

Email lisa@wattswatt.co.uk