STARTS IN
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of 100
to Cold
#EndTariffPoverty

Join WattsWatt's
Countdown to Cold

Help unlock £3.8bn in extra heat hours (for no extra spend) by helping households #EndTariffPoverty.

Join the Campaign

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The countdown is over — thank you for helping households stay warm this winter!

About the Campaign

Right now 7 in 10 households across the UK are overpaying for energy by 5–14% by staying on the price cap, which does not protect consumers from overpaying for energy. WattsWatt's Never Overpay Guarantee helps households access energy at the cheapest rates. No catches. Independent. Impartial. We are a public health innovator.

Being on the wrong tariff means the majority of households are rationing heat unnecessarily. Windows stay closed, a lack of ventilation leads to damp and mould, indoor air quality reduces and health is impacted. Join our campaign to help unlock heat for every household and protect public health and the broader UK economy.

By signing up, we will track every heat hour you help a household to unlock, alongside the pounds and pence in social value you have created — you can share these important figures with your communities, your funders and other stakeholders to showcase the important work you are doing for others.

For the next 100 days I will be touring Great Britain, creating helpful content, and answering important consumer questions to spread the word about the campaign. Tune into WattsWatt TV here for the latest updates.

Please supporting by making a donation towards the campaign: Donate on JustGiving

0
Heat Hours Unlocked
Social Value Created
Based on £8.14 per heat hour

WattsWatt has helped households across Great Britain to unlock all these extra heat hours.

What is a Heat Hour?

Campaign Supporters

Organisations helping households across Great Britain unlock warmer homes.

Supporter logos will appear here as organisations join the campaign.

Want your organisation here? Join the campaign below.

Latest Announcements

#EndTariffPoverty Campaign Launch
June 16, 2026

WattsWatt Launches 100-Day Countdown to Cold to Unlock £3.8bn in Heat Hours

WattsWatt today launches its 100-Day Countdown to Cold, calling on organisations across Great Britain to help households access independent energy information and end tariff poverty before winter arrives.

Campaign Update

Join the Campaign

Sign up to sponsor or support the WattsWatt 100-Day Countdown to Cold and help #EndTariffPoverty.

To sponsor or support the campaign, simply email Lisa. Your organisation will be added to the campaign supporters page and included in future campaign announcements.

Email lisa@wattswatt.co.uk