Outfox Energy Backs WattsWatt’s Mission to Unlock £3.8bn Heat Hours for Households Across Great Britain

Outfox Energy has joined forces with WattsWatt.co.uk to help unlock heat hours for households across Britain and end the anti-consumer price comparison website status quo.

Outfox Energy, an energy supplier to 180k households, is the first UK energy retailer to back the new service in its mission to replace the UK's price comparison platforms' status quo and put an end to the £3.8bn #TariffPoverty bill. Today, around 7 in 10 households are overpaying for energy by 5-14% (Ofgem, 2025).

Alec Bastian, CEO of Outfox Energy, said:

"With energy prices still 40% higher than they were, WattsWatt's 'Never Overpay Guarantee' will come as a breath of fresh air for households. We are proud to be the first energy supplier to back WattsWatt's incredible mission to unlock £3.8bn in heat hours for households each year – a movement that will materially improve health, security, and dignity for millions of people."

The only ones to show households ‘WattsWatt’

WattsWatt is a free national energy service that helps households unlock more energy, check eligibility for free or subsidised energy support grants, and for those who want to invest in generating their own energy, guides them in choosing the best technology and service providers.

"We have made a pledge to avoid any pay-per-switch schemes, such as those pushed by price comparison sites. They are incredibly expensive to compete in, and suppliers have little choice but to pass those costs on to customers. The only consistent winners are the price comparison sites, while consumers too often end up on more expensive tariffs." – Alec Bastian, Outfox Energy

Lisa Malyon, Co-founder and CEO of WattsWatt, comments on Outfox Energy being the first energy supplier to back the service:

"Affordable warmth is fundamental to a healthy home and a strong economy, so I couldn't bear to watch the price comparison status quo take advantage of consumers any longer. Consumers are scared to make the wrong move, and price comparison sites are designed to bamboozle households into overpaying while the price comparison site makes a profit on each switch.

"WattsWatt is fully independent and impartial – we only show households the tariffs that will buy them the most energy."

A fair and equitable model

As well as not showing the cheapest tariffs by default, most price comparison sites charge suppliers to appear in listings and suppliers also pay around £60 every time a household switches to them. Suppliers have no choice but to pass these acquisition costs on to consumers through unit rates.

To safeguard impartiality and independence, WattsWatt, which is a social enterprise, has invited all energy suppliers to support the #BetterBritain energy service through a flat, annual contribution of four pence per electricity meter they serve. Outfox is the first energy supplier to sign up, with a further three of the UK's largest energy suppliers due to be announced this spring.

Fixing, not switching

To avoid the high administration cost of losing a customer and needing to replace them being passed onto bills, WattsWatt invites households to see the cheapest fixed tariff with their current supplier, before comparing against other suppliers' fixed tariffs.

"The Price Comparison Sites encourage switching because that is how they make their money – but, again, this bumps up the price for households. Suppliers inform me that the cost of losing and onboarding a new household is around £120, which is baked into the cost of energy for consumers. By cutting expensive admin we can unlock even more heat hours." – Lisa Malyon

Access for all

To ensure everyone can access the new support service, WattsWatt also has a phone line enabling households to call and share a few details from their latest energy bill – 03306338811 (local rate). Households can access WattsWatt.co.uk with immediate effect.